Hi, I'm Laura

a Marketing Magician with over 20 years of experience

Strategy-focused marketing professional with marketing operations and full-cycle marketing experience, including creating and executing marketing campaigns, data research, Go-to-Market planning, successfully driving results, and interpreting data accurately.

Hi, I am Laura
person graphic
reporting

Digital Marketing

Email and social media campaigns, analytics, and affiliate marketing.

Website Management

WordPress website management, including SEO and content creation.

Branding Strategies

Establishing strategies to include visuals, personas, and positioning statements.

Content Creation

Case studies, white papers, website content, documentation, and blogs.

An Expert in Digital and Traditional Marketing

Converstion Rate Optimization (CRO)

89%

Customer Relationship Management (CRM)

91%

Analytics/ROI/Response Rate

95%

Product Development Lifecycle

96%

Website Analysis

98%

Social Media/CMS Tools

96%

Email Marketing & Automation

92%

Project Management

98%

Go-to-Market Plans

94%

Content Creation & Copyediting

98%

Work Experience

Sr. Marketing Project Manager

OpenNMS

03/2022 - 05/2023, Morrisville, NC (Remote)
Open-source network monitoring SaaS development company
  • Strategically planned, managed, and coordinated all marketing product launch/release tasks and timelines in accordance with company goals, including monthly product updates, company-wide communications, and press releases.
  • Created and managed marketing-specific Jira projects and initiated team sprints to accomplish large projects over a determined timeline based on agile workflow methodology.
  • Required interdepartmental communications and C-level executive presentations of project progress, analysis, and forecasting.
  • Utilized Standup Raven in Mattermost to host daily team standup meetings, supporting clear and concise delivery of team communications and project status across a global team, including team members in Ireland and Germany.
  • Applied my previous business process experience and broad-based operational knowledge to implement and maintain intricate marketing operations processes and procedures.
  • Created a marketing service desk to manage interdepartmental marketing requests. The new system afforded the marketing team the ability to more accurately manage expectations and complete internal project requests promptly.
  • Organized community events covering various topics (product launches, product releases, product naming, product demos, security updates, etc.) internally and externally for the open-source community.
  • Managed all the tradeshow sponsorships, event details, and event budgets, including the annual DevJam conference (an open-source community developer conference hosted by OpenNMS).

Marketing Manager

Noonan Lombardi Realtors

09/2014 - 04/2022, North Kingstown, RI
Privously a Remax Brokerage
  • Created and managed company WordPress website, wrote and posted bi-weekly blogs with full SEO, website content creation & SEO, social media management, digital marketing campaigns, direct mail campaigns, special event planning, Email campaigns, and public relations.
  • Integrated dynamic MLS listings and search to the company WordPress website.
  • Managed advertising for all open house events and networking events.
  • Developed and implemented a full branding strategy across website, social media, print ads, mailings, and digital ads creating a cohesive and recognizable brand.
  • Created all advertising graphics for campaigns.
  • Managed and reported all campaign performance analytics from social media, website, digital ads, and direct mail campaigns using Google Analytics, HubSpot, and Facebook Analytics.
  • Created a major branding campaign that included billboards, print and digital media efforts throughout Rhode Island focused on voting Noonan Lombardi Realtors #1 for The Best of Rhode Island contest. The team has won for the past 4 years. Noonan Lombardi Realtors is now a multi-million dollar independent brokerage.

Marketing Communications Manager

Towerstream

12/2013 - 03/2015, Middletown, RI
Internet Service Provider (ISP)
  • Projected and managed marketing campaigns related to new ISP services and price points across 12 nationwide service areas via SEM, B2C email campaigns, direct mail campaigns, and digital advertising.
  • Managed the redesign of marketing collateral for branding cohesion purposes from concept to completion, including white papers, case studies, sales sheets, sales email templates, and presentation templates.
  • Accountable for a $92,000 monthly SEM budget to keep the company website ranking in first place on search engine results pages (SERPs).
  • Became webmaster for the company website in 2014, including managing and executing a full website redesign.
  • Worked cohesively with sales to communicate new price points, Wi-Fi locations, business service bundles, etc.
  • Demonstrated excellent written and verbal communication skills, as well as the ability to work on multiple projects simultaneously.

Marketing Operations, Business Development Manager

Hearing Health Professionals of New England

09/2012 - 12/2013, Cranston, RI
Hearing aid retailer - 2 offices in Rhode Island, 1 office in New Hampshire
  • Managed a team of eight people in three office locations; Two offices in Rhode Island and one in New Hampshire.
  • Created and manage all the marketing efforts for the organization, including demand generation through email campaigns, direct mail campaigns, print media advertising, social media campaigns, consumer newsletters, and community relations.
  • Established a community partnership with YMCA facilities in both Rhode Island and New Hampshire. This community initiative drove the sales funnel for each office location using free hearing screenings as the lead magnet.
  • The weekly recurring free hearing screening program provided us the opportunity to refer each screening participant showing signs of hearing loss back to the closest office for a complete hearing test. The goal was for each hearing test to become a hearing aid sale. I produced a 93 percent referral rate.
  • Created and implemented the company operations protocols in alignment with Beltone National regulations.
  • Worked to strategically market hearing aids to B2B and B2C markets.

Marketing Coordinator/Marketing Manager

Beltone New England

12/2008 - 09/2012, Warwick, RI
Hearing aid retailer - 50 locations across New England
  • Hired as Marketing Coordinator in December 2008 | Promoted to Marketing Manager December 2010.
  • Managed all newspaper print advertising, radio advertising, newsletters, and community events campaign planning and project management for 50 total offices located across ME, NH, MA, and RI.
  • Coordinated all community events participation for 50 offices, including expos, community relations presentations, Lunch & Learn events, trade shows, etc.
  • Coordinated and tracked all presentation equipment (laptops, projectors, screens, a-frames, large trade show booth setup) for 50 offices across New England.
  • Analyzed and presented campaign performance, costs, and response ratios to C-level executives.
  • Demonstrated the ability to work with a sense of urgency, while producing excellent results marketing hearing aids in B2B and B2C environments.

Purchaser

Home & Hospice Care of Rhode Island

10/2006 - 09/2008, Pawtucket, RI
Provider of hospice services to end-of-life patients
  • Created Durable Medical Equipment (DME) Request for Proposal (RFP) for the facility.
  • Reviewed submitted proposals, negotiated contracts, established and managed new DME vendor contract.
  • Established Office Max office supply contract and various other healthcare supply chain vendor contract negotiations.
  • Purchased and allocated all medical supplies for HHCRI and Philip Hulitar Center and maintained/monitored stock of in-house nursing supplies daily for CNAs and RNs.
  • Processed/approved all vendor invoices for all medical supplies, medications and DME.
  • Led the marketing negotiations with the printing company regarding new logo supplies and the organization’s required three-part business forms.

Proposal Writer

PharmaCare/CVS Corporation

09/2002 - 10/2006, Lincoln, RI
Prescription Benefit Management (PBM) Healthcare Company
  • Wrote proposal content, edited content, and formatted prescription benefit management (PBM) prospective client proposals.
  • Required expert-level attention to detail with the ability to follow exact specifications for proposal submission.
  • 100 percent success rate for meeting or exceeding deadline expectations.
  • Responsible for up to five proposals weekly. Demonstrated ability to multi-task and work with a sense of urgency based on ever-evolving deadlines.
  • Demonstrated the ability to work with last-minute add-on content, accurately proofread, copyedit, and add content to the document, while simultaneously considering logistical timelines.

Education

Bachelor of Arts, English Communications

Salve Regina University

2002, Newport, RI

Master of Business Administration

Kaplan University

2011, MBA online degree program

Creative Portfolio

Social Media

Campaign to drive home sellers to list with Brokerage.

Social Media

Campaign to get home buyers to partner with Brokerage.

Social Media

Campaign for kitchen remodel.

Social Media

Branding campaign for renovations.

Social Media

Branding campaign for contractor services.

Social Media

Branding campaign for contractor services.

Social Media

Branding campaign for client testimonials.

Social Media

Brokerage branding campaign.

Billboard

Billboard campaign for Best of RI contest.

Website

Brokerage WordPress website.

Giveaways

Customized magnet for house list direct mail campaign.

Website

Created for a Tech company in Enfiled, CT.

Content Portfolio

Blog Content

Article Content

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Wanna chat?

I'm easily reachable through this form or via email.

lauramanigan@gmail.com

© Copyright 2023 Laura Manigan