Top 4 reasons to have a blog:
- Drive traffic to your website
- Increase your SEO
- Position your brand as an industry-leader
- Develop better customer relationships
Drive traffic to your website:
A business blog gives you the opportunity to create relevant content for your customers, as well as prospective customers. When a blog is published, it too contains keywords. Businesses are able to then use blog posts as a marketing tactic to drive traffic back to a company’s website, thus increasing website views and activity on your website. Adding a company blog to any business website is an excellent idea to create a foundation for all of an organization’s social media platforms. Your business might be on Facebook, Twitter, Pinterest, LinkedIn, or anywhere else. By posting links of blog posts on social media pages, your blog articles then become the funnel to get consumers to your website. The goal is for consumers to be brought to your business’s call to action and then turn into a customer. Sounds simple right? Be careful, not all blog publications are interesting enough to encourage this cycle to occur. Give your social followers a reason to click through to your website.
Increase your SEO:
Very simply put, blogs increase a business’s SEO. Of course, fresh content is still the number one key to beating out your competitors in the search engine results page. By combining interesting content and keywords in a blog, it will greatly benefit the search ranking of your blog and/or website. Of course, whether you actively seek these out or not, blogging regularly about your business, industry, product or customer lifestyle will naturally increase your search keywords.
Position your brand as an industry leader:
Well written articles demonstrate your company as an industry leader. By posting topics that resonate with your market audience and show your knowledge, you are marketing your skills for your business, service or product too. Your customers will get to know you as the knowledge source for the products and/or services they want that you offer. Especially in relation to business-to-business services being offered, it is important to create and post articulate, well researched articles about your service. The goal is to build trust with your audience. The more you can demonstrate that you are well-versed in your field, the more likely your consumer will trust you to give them what they need.
Develop better customer relationships:
Blogs provide another source to deepen the connection with your consumer audience. By connecting your business blog directly on your website, your clients are able to get to know your business or product from the comfort of your online home base. Consumers like to be informed. Online audiences thrive for connecting with content and they like to appreciate that you are the one teaching them. Just as on your other social sites, respond to blog comments and interact with your consumer audience. If they have questions about a product or service that you offer or are writing about, respond to them directly on your website. Unlike many social sites, a blog is generally searchable on your site for some time, even when archived. Your website comments have a longer shelf life than comments posted on any social media pages. Other customers will see your interactions and become interested as well.