What is SEO Marketing?
Search Engine Optimization (SEO) is the process of improving the ranking of your website through organic keyword and content efforts. SEO marketing is the unpaid search of search engine result pages (SERPs).
In order to be successful through organic SEO marketing efforts, it is vital to incorporate search engine friendly elements into your website. A successful SEO marketing campaign involves carefully selected keywords, uniquely crafted content containing said keywords, website back links (links pointing to a trusted and optimized website from other established websites) and much more. All of these details, in addition to several others, are considered by Google, and other search engines, as part of the search engine results algorithm. Through this algorithm, search engines decided if your website is important, a reliable resources, a trusted destination website, and a website that contains valuable content and keyword placement.
SEO marketing is divided into two basis categories:
- On-page SEO Marketing
- Off-page SEO Marekting
On-Page SEO Marketing
On-page SEO Martketing refers to website elements that contribute to a complete web page, such as HTML/CSS code, website content and images. On-page SEO marketing also includes:
- Title Tags
- Meta Descriptions
- Heading Tags (H1, H2, H3, H4)
- Content & Keyword Management
- Canonicalisation of Duplicate Content
- URL Structure
- Crawl Error Resolution
- Robots.txt File Verification
- Responsiveness of Website – multi-device friendly
- Page Load Speed
Off-page SEO Marketing
Off-page SEO marketing refers primarily to back link creation, but also includes:
- Engage with the Online Community through Social Media
- Expose your Business Locally – Local Search
- Promote Local Citation
- Maintain NAP (acronym for Name, Address, Phone Number) across directory listings
- Business Reviews – add brand confidence and trust to consumers
- Link Building
- Press Releases
Whether by design or pressure from clients to deliver results, many search engine optimization companies try to deliver solutions and results for customers by utilizing techniques which don’t quite cross the line into black hat SEO (bad SEO marketing efforts), but are well outside of what would be considered white hat SEO (accepted ways of improving SERPs). At Digital Marketing & Media Insights we believe in doing things the right way, the first time. We do not participate in black hat SEO marketing in any way. By focusing on the search engine approved SEO marketing tactics and performing exceptionally, we prove to our customers that doing things the right way the first time will work for every customer, every time.
In the end there is no ‘right’ or ‘wrong’ way to complete SEO marketing, but those shopping for SEO services should be aware of the different types and approaches so you know the level of risk involved in participating with companies using those kinds of efforts. The last thing you want as a business is to be black-listed by Google.